About the project
Czech Innovation Expo – catalogue
The main concepts of the exhibition – a thought, an intangible idea and innovation – also form a base for the accompanying catalogue. While browsing the catalogue, just like at the exhibition itself, the visitor sees only fragments of black and white drawings at first. Only later, using a tablet or a phone, the content is fully revealed.
The catalogue’s shape and size follows the previous Czech Centers project – Mini Wonders. This way we keep the continuity of several catalogues, which can be later given to the visitor as a compact, comprehensive package. The individual cards of the catalogue can also be used separately and always show one animation, which induces similar experience to the exhibition visit.
catalogue, layout design, typesetting, postcard