About the project
Czech Innovation Expo
on the wall = on the tablet
black and white fragment = the colorful world of Czech innovations
an exhibition about Czech innovations = the innovation of Czech exhibitions
A thought, a conception, an intangible idea and innovation – together they form the main concept of the Czech Centres exhibition, as well as its visual representation. The visitor of the exhibition is confronted with fragments of black and white drawings. No text or content. At least not at first sight. Only later, thanks to augmented reality, our phones start loading individual animations and start uncovering the world of the most important Czech inventions and discoveries – story by story. Through an extensive web database, an entire universe of information is slowly being revealed. It is up to every visitor how deep is he willing to be drawn in.
The resulting exhibition project is the work of an approximately ten-member team, and it required long-term consultations with professionals from both technological and historical fields. More than 30 animations were made, as well as an application, web portal and even print materials. And just like the inventor’s ideas themselves, the concept of the exhibition is also intangible – all we do is send the production data and the execution of the exhibition tailors itself to any exhibition space in the Czech Center network.
Nominated for the Czech Grand Design award, in the category Graphic Designer of the Year 2018
Vítek Škop, Jan Drozda, Mikuláš Křen, and VR Musashi
logo and exhibition branding, website, CIE application, illustration, animation, catalogue, exhibition, poster, postcard